developed with marketing.
Goal
The objective of this course is to provide students with tools that facilitate market analysis—that is, supply, demand, product, advertising, communication channels, etc.—in order to establish strategies to position their products or services.
Modules
Content of the modules
- Market analysis
- Product marketing
- Marketing channels
Skills
At the end of the course a student will have the ability to:
- Establish strategies that allow for the positioning of a product or service
- Penetrate the market
- Implement products or services related to the leading product or service
- Introduce new products to the market
- Optimize the price of products or services
- Increase sales profitability
